The "McDonald's-ization" of Education

McDonald's is astoundingly successful at purveying less expensive speedy meals of consistently high first-class.  They have carried out this normally thru standardization and exceptional manage. If you purchase an "Egg McMuffin," or a "Big Mac" at an outlet in Seattle, or Milwaukee, Chicago or Miami, it will be nearly exactly the same.

Standardization is an increasing number of making in-roads into schooling.  Once the area of diversity (of opinion, thought, approach, teaching method, school room styles, and so on.) and independence (instructional freedom), the higher schooling study room is being transformed into a "product" kind transport system.  The "products" in this case are the ideas, lesson plans, institution sporting activities, assignments, etc. - indeed, the education itself.

The rationale of this alteration is to provide a "preferred" excessive quality pupil lecture room enjoy  within disciplines, and across establishments.  With the student being the consumer (patron) of the instructional shipping device, we want to make sure he or she is getting the very best possible nice product, and the key to this is "satisfactory manage" and standardization.

Instead of the after-the-truth satisfactory manipulate offered thru instructor "opinions," " classroom observations," and so on, the method introduces a much greater intrusive and directive model.  Lesson Plans, indeed, entire courses and curricula are loaded into pre-packaged modules, on thumb drives (USB) or onto computer systems, or servers.

As in the rapid meals enterprise, manufacturing, or other product producing sectors, the product creation and transport method is developed to gain the performance and effectiveness acquired in industry.


Just like McDonald's wherein the client can anticipate to enjoy a widespread, high pleasant product, served in a easy, nicely-designed environment, the pupil purchaser can count on convenient delivery of the educational product, for his intake, and leisure - "delight assured."


First, a product group is assembled.  In this example it includes academic specialists, curriculum designers, course writers, technology experts, product representatives, trainers, content specialists, and so forth.  The product development manner is based totally on final results targets, i.E., "what can we need the scholar to realize?," "what must he analyze at some stage in this route?" and "how can we measure that?"  This "starting at the stop" philosophy is vital.  It maintains the highlight at the product, promotes exceptional, and in the end, "consumer pride."


Gen Y students have special expectancies from their predecessors, and are much less in all likelihood to indulge obsolete or dated academic methods and techniques.  They demand to be engaged. 

Instructors are in part selected on their ability to "entertain" in addition to "inform."  They are expected to be lively, funny, attractive, and pleasing.  They are anticipated to deliver expertise in convenient, fun, and fulfilling, bites.


The extra standardized the system turns into, the less latitude for the educator, the more prescribed the content, sporting activities and getting to know activities are, the greater the enterprise managers of the career and "for earnings" faculties adore it. This idea may additionally, however, benefit the pupil as it concentrates on a pleasant, standardized, lecture room experience. 


Once the teacher has mastered the generation, the complete instructional process is easier below this version.  Everything is pre-packaged.  No messy improvement of lesson plans - they are already accomplished - and achieved well.  No thinking about innovative studying sports and methods -  they may be already there.  You should nearly do it on your sleep!  (if it wasn't for the requirement to be animated and entertaining.) 


Students in this new training version can be immersed in era all through their diploma application.  This is the sector of today, and the destiny.  They will take part and interact with SMARTboards, laptops, WiFi, simulations, business video games, far flung "clickers," interactive learning, actual-global relevant tasks, displays, and so forth.  It's designed to suit their learning styles and attention spans  It is preeminently designed to put together them for his or her careers. Although many college students are "comfortable" with technology, fewer are proficient, and less but have an in-intensity know-how. The curriculum should help them grow to be more talented and higher organized for the era demands of the future enterprise surroundings. The intensely technological nature of the school room experience additionally addresses the numerous studying patterns.  The auditory learner can have voice, track, and noise.  The visual learner will enjoy the films, powerpoints, and different visuals.  The kinesthetic learner will recognize the hands on components, specially the SMARTboard. 

Student pleasure is, of course, a number one goal.  Education, specifically for-income training, exists to serve the pupil, whilst running a business.  And, via serving and satisfying the scholar, in the end the scholar will live in faculty, graduate, and study treasured knowledge and capabilities within the method.  These graduates will advantage the commercial enterprise community, and society at large.  An superior society like ours is significantly depending on an educated and effective populous. 


What do employers want and want?  The hyperlink to organization requirements is a crucial one.  Businesses want knowledgeable employees.  They require technologically adroit employees who can meet the needs of a hastily changing technological surroundings and a particularly aggressive state of affairs.

Ours is a effective society.  Businesses spend billions of dollars schooling and re-training their personnel.  "Business Ready" graduates might be extra productive from day one and employers will recognize this.


Purists might argue that the extra conventional tactics are most popular, and that academic freedom is being infringed upon.  They could say that teachers have to be hired based on their expertise, excellent of education, knowledge, studies history and contributions to their discipline.  They might absolutely favor to see pure "academicians" and "scholars" within the study room.  However, there's room for an thrilling debate right here.  Is it about the teacher or the scholar?  Obviously, we keep in mind that it is about both, but whose needs take priority?  The answer must be - THE STUDENT!  After all, the whole educational gadget is in vicinity to fulfill the needs of the pupil, and in the end, society. 

Instructors with actual-global, sensible revel in and with out techno-phobia may be extra adaptable to this new layout, and possibly higher equipped to relate to the student.


In schooling there may be continually room for a extensive variety of critiques and strategies. Let's do this new one.  It works in commercial enterprise - why no longer education?  This might be why Career Colleges are embracing the method a great deal greater comfortably than their mainstream opposite numbers. The "for-profit" Career Colleges are sincerely  the vanguard of this initiative, and "early adopters."

We all recognise that "fine " is an issue in education.  Graduates with simply identical credentials will have massively distinctive capabilities, understanding, and capabilities.  This is, and continually has been a situation. This standardized, first-rate-assured model addresses that issue.

Sure, this instructional model is arguable, because it must be!  But the give up result may additionally very well be that scholars have a reasonably similar enjoy, examine similar capabilities, and come to be higher "suits" inside the enterprise world.  Employers can be better assured and assured that graduates have the knowledge and ability base they require to achieve success participants.  They will probably, at some point, want to be full contributors within the curriculum improvement method.  In the globally competitive market, this could just be what is wanted.

When we're coaching Business we need to be commercial enterprise-minded.  Let's switch the ones "first-rate practices" from the enterprise world to academia, keep our students involved, and higher prepare them for his or her future careers.  And, the instructions to be found out from places like McDonald's can be extra applicable to training than we might have ever imagined.

Copyright ©, 2009, Dr. Ben A. Carlsen, MBA. All Rights Reserved Worldwide for all Media. You may reprint this article for your ezine, publication, newspaper, mag, internet site, and so on. So long as you go away all of the hyperlinks lively, do now not edit the object in any manner, leave my call and bio field intact, and you observe all of the EzineArticles Terms of Service for Publishers.

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